However, their days seem numbered due to a growing awareness of privacy issues, laws like the EU’s General Data Protection Regulation (GDPR) and ePrivacy, and ultimately, browsers introducing changes to how cookies are handled. They’ve been responsible for delivering a consistent and personalized user experience, which many of us take for granted today. We’ve compiled a list of the most popular web browsers and explain how they handle first-party and third-party cookies.Ĭookies are currently the most common method of identifying users online and providing a personalized browsing experience, as they can persist after a user leaves the site. For years they’ve also been the backbone of online advertising for targeting, retargeting, tracking and attribution. Cookies remember website configuration, login details and products added to the shopping cart.
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